Why Social Networks Fail

Identity management is what we all do, every day, consciously or unconsciously. We do it in-person, in face-to-face meetings at work, with our friends, and yes, even with our partners and lovers. But we do the vast majority of it consciously online. Identity management is simply the curation of the details of your life — what you choose to share, when and with whom. We’re doing it when we share a link on Facebook, or a video on YouTube. What network do we share this with? Who will see it...